As my first custom branding design as Lovendear, PURE Properties will always hold a special place in my heart. From the start, the team at PURE was excited, responsive, and trusting. They had a clear understanding of the vision, goals, and voice of their business.
Including a thoughtful and clear statement can quickly tell viewers what you’re all about. Their tagline, ‘Where people and excellence live’ is a strong effective way to communicate the messaging behind the business.
When a client fully identifies the needs of their business, the smoother the custom brand design process will be. It is not as easy to pinpoint for everyone, which is why discovery calls and the brainstorming process is so important. Each conversation we had discussing the direction of the brand was uplifting and productive.
Another important aspect of custom branding design is to complement the work of the business, rather than being a distraction. This custom brand for PURE Properties is clean and authentic. As a part of the people industry, it was important for this brand to be approachable, sophisticated, and timeless. Pairing a modern san serif with a friendly script did just the trick.