Including a custom hand-drawn illustration, this logo design for photography studio Perennial Image is classic, organic, and friendly.

Logo Design for Photography Studio Perennial Image

Leslie captures beautiful moments with great care and timelessness. Her imagery makes you feel as if you were there experiencing these memories. It’s almost as if she faded into the background as she photographed these milestone moments.

Incorporating a one-of-a-kind hand-drawn illustration brings a natural and friendly touch to a brand. Pairing a modern, bold serif typeface with this playful botanical illustration makes this brand both sophisticated and approachable.

Merging the illustration into the brand marks was an intentional decision. The branch seamlessly integrating into the circle mark is representative of Leslie’s approach to photography. Her imagery evokes feelings of memory and closeness.