Will you walk down memory lane with me for a moment? Okay, maybe just humor me… My friendship with Kristin began back in 2018. I had the distinct honor to design the full brand and stationery for Kristin Faye Photography. To this day, that is one of my favorite brand designs in my portfolio. So needless to say, I was absolutely THRILLED when she contacted me about doing a logo design for her side biz as a commercial photographer, KFPCo.
Logo Design for Commercial Photographer KFPCo
Throughout the design process, I wanted to pay close attention to the existing design set for Kristin Faye. My goal was to keep the integrity of the initial brand, but incorporate a more modern, sleek feel.
The decision to have a logo version cascading down is intentional. This can be representative of many architecture and building photography. Additionally, it brings a modern feel to the brand.
KFPCo uses the same supportive typography and neutral color palette from Kristin Faye with the addition of a blue. This was an intentional decision to keep brand consistency while