Excited to debut this brand design for Hawaii photographer Lauren Young Creative. Lauren is a lifestyle photographer offering sessions for families and couples on the Big Island of Hawaii. Specializing in candid and raw emotion rather than superposed photography, her work tells the story of her clients.
Brand Design for Hawaii Photographer Lauren Young Creative
The main logo design is a custom stylized serif typeface. This is paired with a clear sans serif for the tagline and brand mark icon.
The color palette includes earth tone neutrals and muted blue and green accent colors. The darkest brown is intended for most text and logo applications. Sparingly used, the blue and green serve as accent areas or buttons on the website. Overall, this soft color palette is warm, down to earth, and timeless. It elevates the brand and is versatile whether in Hawaii, on the West Coast, or worldwide.
Monograms are a great way to incorporate a unique element into your brand. Traditionally, a monogram merges multiple letters to create one icon. Utilizing monograms is specific to your business because there isn’t anyone with your name and style. Oftentimes, a monogram ties the entire brand design together.
I strive to meet each client where they’re at. Whether it be financially, the scope of the project, or the timeline, I cultivate a one-of-a-kind experience that integrates seamlessly with your busy schedule. For this project, in particular, Lauren needed a strong foundational brand she could build on as her business grows. I completed a mini brand design complete with a full logo suite, brand icon, and color palette. She now has the tools to elevate her services and raise her prices with a brand that is as timeless and luxurious as her beautiful photography.
