I am absolutely delighted to share this wedding planner branding with a modern boho style for Meek & Wild. In Courtney’s own words, “Meek & Wild weddings offers curated wedding rental packages, wedding design services, as well as coordination. Couples can choose a pre-styled package and customize to their liking, have us design their day with our inventory plus outside vendors, and/or use us as coordinators.”
Meek & Wild offers decor packages, coordination & planning, and rental inventory for future couples celebrating their wedding. While this brand embraces a boho aesthetic, it’s not limited to just one style. Their team is dedicated to ensuring that each couple’s wedding day is a truly unique and personalized experience.
Ideal Client
The most important aspect of designing a visual brand identity that converts dream clients into paying customers is focusing on the ideal client specifically. Before we get into the brand design, here’s a closer look into Meek & Wild’s ideal client.
Engaged Couple who is looking for a Pinterest-worthy wedding to celebrate their unique love story! They are totally in love and are looking for someone to help bring their dream wedding to life. Each prioritizing a career and enjoy adventures like hitting the river, they don’t have the time to DIY their wedding from Hobby Lobby or Facebook Marketplace. As a couple, they both trust Courtney’s expertise and are willing to sit back and allow her to lead their special day. Most importantly, this couple wants their wedding to be completely unique to them without having to do all the work or pay an exorbitant amount.
Photo by Stella Shots Media
Now that we’ve covered Courtney’s ideal client, let’s get into her brand design!
Warm, Inviting, Boho-Inspired Color Palette
This color palette is warm and inviting and conveys feelings of comfort and trust with a touch of boho style. A deep brown as a primary color rather than black adds a soft approachability and is intended to be used as text and logo applications. The secondary colors are vibrant, rich, and authentic, perfect for patterns, illustrations, stationery, and buttons on the website. Overall, these colors convey a cozy, natural, eclectic feeling.
Wedding Planner Branding Logo Suite
Incorporating a fun flair to a classic serif to the main logotype adds personality and approachability. Incorporating dynamic movements and unexpected changes of case gives a brand a memorable and professional edge. Forming connections between the letterforms represents the relationships formed with her clients and the unity formed in marriage. Incorporating lowercase letters adds a level of approachability to your brand. Memorable details with movement in your logotype allows you to stand out and represents the detail and creativity you put into each wedding.
