This botanical pre-made brand customization is natural, organic, and beautiful. Innerwisdom Beauty is a facial studio located in Hancock, New Hampshire offering classic facials, dermaplaning, gua sha, nano needling, chemical peels, oxygen treatments, facial waxing, and lash and brow tinting.
Earlier this year, I had the wonderful opportunity to connect with Kristen on Instagram. She signed up for a free brand audit where we talked through ways to improve her brand. As a new business, she didn’t have much income to invest in fully custom. This is exactly who pre-made brands are designed for.
HERE’S WHAT KRISTEN HAD TO SAY ABOUT HER SEMI-CUSTOM BRAND TRANSFORMATION:
“After going a year without an actual brand I jumped on the opportunity … This was a perfect solution for me! I can’t tell you how much pressure has been lifted off my shoulders because now I finally feel official.
I had been searching for over a year for a brand designer that would fit my style and needs and I was so happy to find Lovendear on Instagram! I’m a solo esthetician starting a new business on a tight budget, but know how important it is to have a brand identity. I couldn’t be happier with the outcome and I feel like she captured exactly what I was looking for! I’m proud to use my designs in my marketing and it just makes me so happy!”
The Selected Brand
The Customized Brand
I began the process by customizing Evelyn + Ivy with Kristen’s business information. From logo, to tagline, year established, monogram, and custom illustration. During the revision round, we finalized her beautiful color palette to perfectly fit her brand.
The clean typeface, hand-drawn illustration element, and additional design assets make Evelyn + Ivy a perfect fit for Innerwisdom Beauty. Rather than using the romantic calligraphic script font accent, I selected a refined italic serif font. This added a touch of sophistication to the brand. Originally a hand-drawn crest transformed into a beautiful loose botanical illustration.
The Botanical Pre-Made Brand Customization
“I had been searching for over a year for a brand designer that would fit my style and needs and I was so happy to find AnneMarie on Instagram! I’m a solo esthetician starting a new business on a tight budget, but know how important it is to have a brand identity. After going a year without an actual “brand” I jumped on the opportunity to have Anne Marie help me with her newly launched semi-custom brand kit. This was a perfect solution for me!
AnneMarie helped me choose the style she thought would compliment my personality and brand and designed a beautiful logo, brand illustration, color palette, fonts, and business card to use for my new business. I couldn’t be happier with the outcome and I feel like she captured exactly what I was looking for!
I can’t tell you how much pressure has been lifted off my shoulders because now I finally feel official. I’m proud to use my designs in my marketing and it just makes me so happy! Working with AnneMarie was a dream. She’s so sweet, knows her stuff, and is quick and efficient with the deliverables. She will be my go-to designer for all my future projects! I highly recommend AnneMarie for anything branding! She’s excellent at what she does!”
