Chelsey Martin Houston Photographer Branding

I am so thrilled to share my most recent project, Chelsey Martin Houston photographer branding design. This design-intensive went so smoothly. By the end of one day, I provided Chelsey with a full brand including a main logo with 3 alternates, custom illustration, monogram, supporting typography, custom pricing guide, and social media templates.

Chelsey Martin Houston Photographer Branding

Chelsey Martin Houston Photographer Branding

The strategy behind the design

Behind every good brand is a thoughtful, intentional strategy. With design intensives, I send an in-depth questionnaire that takes a deep dive into you and your business. From there, I do some of my own market research. I create two different concepts for the direction of the brand. Each concept includes overall visual inspiration, color palette, and typography direction for the main logo. A week prior to the design day, we hop on a video call and I present the concepts.

Chelsey’s goal is to capture moments for moms in their motherhood journey. It is such a quick phase of life, her goal is to help mothers feel seen and to capture the love they work so hard to create within their families.

Chelsey Martin Houston Photographer Branding

Integrating a classic script typeface with a clean serif offers a classic, timeless feel. Script typefaces resemble handwriting or calligraphy and evoke a charming feeling. The letterforms connect to one another as cursive would. When using a script in brand design, it is important to consider a more timeless style rather than on-trend.

Chelsey Martin Houston Photographer Branding
Chelsey Martin Houston Photographer Branding

Deliverables

With design intensives, deliverables aren’t always guaranteed. However, the prep work and strategy call help the design day run efficiently. For Chelsey Martin’s design intensive, we not only completed a full brand suite in one day. But, I also designed a customizable pricing guide template, social media templates, and highlight covers all compatible with Canva.

Chelsey Martin Houston Photographer Branding