Including a modest budget and quick turnaround time, this service is ideal for new business owners. Full brand projects involve a deep dive into strategy and design including multiple steps, presentations, and phone calls. This process is incredibly beneficial for well-established businesses. However, it is a high time commitment. In an intensive structure, we pair all of that down into a days worth of design work by cutting out a lot of the back and forth with revisions that usually happen over email.
Timeline : Full process with all prep work 3 weeks
— Brand or website —
Design Intensives
On your design day, I will begin in the morning working through your logo design. After a few hours, we will hop on a video call where I will share my screen and present what I have been working on. We can work through any small tweaks in real time, and any major adjustments, I will hop offline and then represent to you. The last hour of the day, I will package all your final files.
8 hours of design time
03. Design Day
After that, we will schedule a 30-minute prep/strategy video call where I will present the mood boards and color palettes. We will also go through the priority list for the actual design day. I will explain how the day will work and what to expect. Then, you will select the mood board and color palette we will be using.
1 week before design day
02. Prep/Strategy Call
Once you inquire and we decide brand design intensive is a good fit for you and your business, we will begin some prep work. I'll send you an in-depth questionnaire to give us a good starting point. Based on your answers and some of my own research, I will prepare a couple of mood boards that I think would be a good fit.
2 weeks before design day
01. Introductions & Prep Work
Brand Design Intensive Timeline
On your design day, I will begin in the morning setting up the design, selecting the template and beginning the home page design. After a couple hours, we will hop on a video call where I will share my screen and present what I have been working on. Then, I will develop your other pages. We'll jump on another call to go through any revisions. The last hour of the day I'll begin working on connecting your domain.
8 hours of design time
03. Design Day
After that, we will schedule a 30-minute prep/strategy video call where I will present the sitemap and homepage wireframe design. We will also go through the priority list for the design day. I will explain how the day will work and what to expect. You will select the 5 pages you want included on your website as well. The home page design will serve as the base design the rest will build off.
1 week before design day
02. Prep/Strategy Call
Once you inquire and we decide web design intensive is a good fit for you and your business, we will begin some prep work. I'll send you an in-depth questionnaire to give us a good starting point. You will also be responsible to provide all copy and imagery at least 2 weeks before the design day. Based on your questionnaire and copy, I will create a sitemap and homepage wireframe design.
2 weeks before design day
01. Introductions & Prep Work
Web Design Intensive Timeline
Sheena with Onyx Styling Co.
Design Intensive helped me to see and truly have direction with my branding. The feeling of my branding truly representing my business. The colors, fonts and aesthetic are just so on point! It has really elevated the look and feel of my business.
Client Words
Frequently Asked Questions
Custom strategy + design includes a ton of steps, presentations, and phone calls where we take a deep dive into you and your business. In this type of project, we will go through fully flushed out concepts and revisions. This results in a much lengthier process, requiring a lot of time and commitment. This service is best for established businesses.
In an intensive structure, we are able to pair all of that down into a days worth of design by cutting out most of the back and forth with revisions that might happen with full custom design. At the end of the intensive process, you will receive all the essentials of a 'starter brand' to give you the basics to get started building your business. Design intensives are great for newer businesses 4 years and younger.
With this type of intensive project structure, I can not guarantee specific deliverables. However, in all my previous design intensives, I have at least completed a full brand including your main logo, alternate logo, color palette, and typography suite. Depending on how the day goes will determine what specific deliverables you will receive. Things that factor into this include the response time from the client, the intricacy of the design itself, the client's ability to make final decisions, etc.
As previously mentioned, I can not guarantee specific deliverables. However, I will do everything I can to complete as much as I can in the 8-hour design time period. When discussing the design day on our prep call, we should be on the same page on what to expect. This includes what all we can accomplish. If there is additional work that you'd like completed that we were unable to get to, you can always book an additional half or full day to get these things done.
Yes! The design intensive process is quick because of how collaborative and hands on it is. You will need to be available for the prep call one week prior to the design day which should last around 30 min. Additionally, you will need to be available the entire design day. We won't be talking the entire 8 hours, but we will need to jump on the phone a few times throughout the day to ensure we are keeping with our timeline and are on the same page in terms of the design.
There are a few ways I can try to help you answer this question. If time is a huge factor for you and you are in need of a brand and/or website like yesterday, the intensive structure is a great fit for you. Another factor to consider is budget. Full brand and website services start around $4k each. If this is outside of your budget, design intensives is a great option for you. Lastly, if you are a new business (4 years or younger) and haven't quite figured out every detail about your company, brand design intensive is great to give you a 'starter brand' to build a strong foundation to grow upon.
Alternatively, if you are a well established business and have a firm vision, a full brand design project is a better fit for you. If you are growing tremendously in your business and your existing brand is not growing WITH you, full branding is probably better for you.
During the prep/strategy call, I will share my screen and present a couple of mood board and color palette options based on your questionnaire. We will discuss these and make any necessary adjustments right on the call. Next, I will walk you through the design day and how the schedule will work. By the end of the call, you will need to make a decision on which mood board and color palette you would like to choose.
The prep call is designed to go through the mood board and color palette. Because this call is over video, we will have the opportunity to work through revisions in real time. I will share my screen with you and open my working file and all inspiration gathered. We won't get off the call until we have a very clear vision for the direction of your brand design.
If brand and/or web design intensives sound like a good fit for you and your business, I'd love to talk in more detail!