This elegant brand design for photographer Alexandria Grace is stunning, I’m honored to share all details! Alexandria Grace is a wedding and lifestyle photographer who prioritizes couples in order to capture their most intimate moments. She provides a relaxed, fun, calming, and professional experience which I was able to support with her brand visuals. Now, let’s get into her brand design!
Project Overview
Project Scope
For Alex’s project, we combined the full brand nurture week and website in a week into one quick and efficient five days. If you have a higher priority in diving deeper into your brand, this project hybrid isn’t a fit for you, consider the full brand nurture week or custom brand strategy & design. Alex’s goal was to establish a professional visual identity and majorly prioritized her website. During her project, we moved her website from the limited platform Pixieset to the drag and drop, no code platform Showit. And, boy was that an incredible move for her!
Core Values
- Elevated Client Experience – Having experience in wedding photography, Alex is uniquely qualified to offer the best services for her clients. She ensures a level of fun comfortability balanced with professionalism that her clients value.
- Positivity – She is committed to providing a positive experience – both through her photography services and fun, approachable personality.
- Photos to Last a Lifetime – Alex views her work as timeless. Her clients will be able to look back at the photos from their wedding, still in love and transported back to their most intimate, special moments together.
- Time & Talent – With years of experience and natural talents capturing weddings, Alex is confident to provide the best services to her clients both through the client process and sessions.
A Closer Look at Alexandria Grace’s Elegant Brand Design
Logo Suite & Brand Exploration
Strategy & Creative Direction
Alexandria Grace is known for romantic, modern, timeless, wedding and lifestyle photography that prioritizes couples in order to capture their most intimate moments. Alex is relaxed, fun, calming, and professional. Her ideal clients are engaged or expecting couples with a modern taste. They are fun and not afraid to be themselves, prioritize being in the moment and love to be unique.
All of these factors were incredibly important when designing this brand. I did not want to create something that felt too trendy or stand-offish. Sometimes a brand can be portrayed as extremely high-end, almost to an unapproachable level. While this is important for some business owners, it was not the goal for Alexandria Grace.
The Color Palette
The color palette balances both cool and warm neutrals to create a sophisticated feeling. Incorporating a muted blue brings a calming and trustworthy touch to the brand. These colors will support her work without becoming a distraction. Utilizing a warmer dark primary brings a friendly approachability her clients connect with. Her audience will interpret this palette as romantic and modern.
Logo Suite
A classic serif typeface provides a timeless feeling to the brand. This particular serif has slight movement and detail to maintain a fun, approachable feeling. Pairing a clean sans serif as an accent adds a chic modern flair. Incorporating an elegant script typeface adds a level of femininity to the overall brand.
Showit Template Customization
For Alex’s website, I customized our Aria Grace Showit website template. Feminine, romantic, light and airy, the design and layout of this website template was the perfect fit for her style and goals for her website. I started the process by adding in all of her brand colors, fonts, and logos into the template. Next, I utilized the pages and sections from the template that most benefited Alex’s business. I took time to implement her written copy into the template as well. Additionally, I took time to research SEO rich content including page titles, keywords, and meta descriptions for each page. This is an incredibly important part of any website especially as an online business owner.
With every website project, I provide clients with an in-depth video tutorial to help assist you in making updates to your website in the future. This gives more ownership into the hands of you. I am always more than willing to help make changes to your website in the future. However, it is always my goal to support you in customizing things yourself as your business grows. Alex has already utilized these tutorials to update her portfolio and adapt her verbiage and layout to support the growth of her website.
