I’m over the moon to share this brand design for photographer Willow Walk! Before we hop into all the juicy details, let’s go back to the beginning. Autumn contacted me back in December looking for a rebrand for her wedding and family photography business. She was already booked out for well over a year and has plans to start an online wedding mentorship course.
We hopped on a call and hit it off immediately. Autumn is one of those people you meet and become fast friends. She’s hilarious, real, and incredibly motivated; some of my favorite qualities in a client. She already planned to create a beautiful new website on Showit, so just needed a cohesive visual identity to create a strong foundation to support her business growth.
A Closer look at the meaning behind this brand design for photographer Willow Walk
Core Values
- Integrity – She is honest in the way she runs her business by taking accountability and learning from any mistakes. Additionally, she is dedicated to continuous learning and growth in the pursuit of excellence.
- Authenticity – She is devoted to delivering an authentic experience through both the art of photography and personal interactions, building genuine relationships to be seen as not just a photographer but a trusted friend.
- Commitment – She is committed to both her business and clients. Through sessions and mentorships she offer, she has a no-quit attitude that her clients and customers value.
- Consistency – From the way she approaches photography, to her personality, she is consistent in the way she portray herself and support her clients.
Brand Vision & Personality
Willow Walk Photography is romantic, bold, and unique wedding and lifestyle photography that stops time to capture authentic and cherished moments. They are authentic, funny, engaging, reliable, and straightforward.
Ideal Client
Autumn’s ideal clients are either engaged couples or families with kids. They desire a photographer who will take control and lead their session so they are able to enjoy the moment and have fun. Additionally, Willow Walk serves photographers looking to uplevel their photography business.
Brand Design for Photographer Willow Walk Photography
For Autumn’s project, we completed a Brand Nurture Week. Within five days, we complete a full brand identity from a mini strategy and creative direction, to logo suite development, brand buildout, extra deliverables, and launch. By the end of Willow Walk’s week, we designed a fun personality with engaging and balanced typography, unique layouts, and fun illustrative elements.
Logo Suite & Brand Exploration
Strategy, Creative Direction, & Color Palette
With the brand nurture week process, the first part of the week is dedicated to the strategy and creative direction including the color palette. The color palette for this brand is approachable and rich in tone. Pairing soft muted neutrals with bold rich accent colors offers a well-balanced palette.
Logo Suite
On day two, we move on to logo suite development. Set in place with the creative direction, we decided it best to create the logotype as a stylized serif typeface forming connections between letterforms. This is representative of Autumns personality and the journey she takes her clients on. Additionally, I designed a specific logo for her to utilize in her course called Evermore.
Custom Illustrations
When discussing the brand design on the initial call, custom illustrations were a large priority for Autumn. She wanted to utilize these unique elements to being personality, depth, and versatility to her brand. The illustrations have simple linework with blocks of color. This provides a subtle texture without being too detailed or juvenile.
Extra Deliverables
Midway through a brand nurture week is when I design the extra elements that help your brand come to life. Because every business is different, this part of the process looks different for each client. For Autumn, we focused a lot of time on the illustrations as well as created custom Honeybook templates. With Honeybook’s new smart file feature, you are able to create beautiful, engaging, and professional files to send to clients. Providing this to Willow Walk levels up their client process and helps automate her business.
