This chic pre-made brand transformation for On Row Apparel is classic, modern, and effortless. Still in the startup phase of her business and working another full-time job, Elizabeth needed brand visuals to help her get off the ground. So, customizing the Charlotte Maison brand was the perfect solution.

If you are new here, you might be surprised that I talk about how new businesses don’t need to invest thousands into their brand visuals, at least, at first.

Investing all your money into custom brand design at the beginning will most likely be a waste of money. The beginning stages of business ownership are for exploration and experimenting. Discovering who you are as a business owner, what products and/or services you enjoy offering, and identifying your ideal client. Jumping into a high investment like custom brand strategy and design before you take your time to identify these core values and vision, you will most likely end up reinvesting a year or so down the road.

However, you do need to start marketing your business as soon as you can. And you’ll need a professional, cohesive look to do so! This is why pre-made brands are the perfect match for new businesses. Priced under $1k, these pre-designed brand kits quickly provide a solid foundation to confidently market your business and build clientele.

More on this Chic Pre-Made Brand Transformation for On Row

Launching later this summer, On Row will sell apparel and gifts geared toward sorority women and their families including sweatshirts, tote bags, big day boxes, and eventually generic and stylish loungewear!

Rather than the typical kitschy designs these brands create, On Row will specialize in clean, mature designs that will outlast the college sisterhood phase. Because of the classic sophisticated style of On Row, The Charlotte Maison brand was a perfect match.

By customizing the logotype, color palette, monogram, and pattern, this brand took on a true and unique look of its own.

But don’t take it from me. Here is what Elizabeth had to say regarding her new brand design:

“Choosing to work with Lovendear Design was one of the best decisions I could have made! AnneMarie truly made my vision come to life and was such a joy to work with. She was always quick to respond and very easy to communicate with. If you’re hesitant about investing in branding & website design, you won’t regret choosing Lovendear Design!”

Check out the before and after transformation here.

The Selected Brand

The Customized Brand