I’ve had the immense pleasure of working with many incredible entrepreneurs over the years. From photographers to physical therapists to wedding planners and fitness coaches; I have the privilege of working with passionate entrepreneurs who positively impact others’ lives. This therapist branding design and Showit website for Rally Christian Counseling was no different. I would venture to say it was even more special, as the owner Jade is a close and special friend of mine.
Project Overview
Rally Christian Counseling offers mental health services providing personalized and holistic care for those desiring freedom, transformation, and a revived life. Specifically, Jade provides Christian counseling services in a private practice setting to woman in need of revival – spiritually, mentally, physically, and creatively. She works collaboratively with clients to restore their Christ-given identity. From a warm inviting color palette to bespoke typography and custom illustration, this brand is approachable and memorable.
The meaning behind the name ‘Rally’
When Jade and I first met about her project, she expressed her desire to strategize a unique and impactful name. We had a naming strategy session to come up with a practice name that spoke to her clients and goals. Rally means, “to revive strength and spirit.” Jade’s passion is to come alongside clients and revive/encourage identity development, true transformation in Christ, and promotion of healthy/authentic living. At first, therapy will be just one conduit to rally behind the person as a whole within a collective community.
Project Goals
- Create a brand identity that is unique but feels like home
- Establish a strong website presence that is professional, easy to navigate, and allows for appointment booking.
- Research and determine strong SEO-rich content to rank well on Google to reach a broad local audience.
The Brand Design
One of the main goals of this project was to establish a visual brand identity that resonates deeply with Rally’s potential clients. This brand is inviting and comforting as well as modern and professional. The color palette is warm and earthy to evoke a sense of peace and stability. A custom, bespoke logotype incorporates natural, organic movement to establish a modern, memorable look. This balances a strong sense of approachability and professionalism.
Butterflies are rich in symbolism and the perfect fit for Rally representing transformation, change, renewal, freedom, spirituality, and hope. Specifically, the hand-drawn butterfly illustration in this brand symbolizes growth and movement as Jade’s clients find through counseling.
The Website
One of the main goals of the website was to welcome visitors and communicate the mission and services clearly. I utilized the custom butterfly illustration and carefully curated stock imagery to bring interest and depth to the design. Other important elements of this website design include location details, important call to actions, client portal integration, and strong SEO.
SEO and Content Strategy
Because Rally is a new therapeutic practice starting from scratch and is heavily location based, SEO was incredibly important for this project. I spent an extensive amount of time researching the industry, locations and other analytics to establish strong page titles and keywords to boost Jades ranking on Google. Oftentimes, SEO takes months or maybe even longer to start to work. However, that’s not always the case! Within a day of launching Rally’s beautiful new website, Jade was appearing on page one of Google when searching for Christian counseling near Blairsville, GA. That’s a HUGE WIN!
