This modern brand design for photographer Jessica Dentith is timeless, authentic, and joyful. Jessica and I had the privilege of initially meeting and connecting on Instagram. As we got to know one another better, we discussed her brand and the best way to move forward.
We hopped on a discovery call to discuss the option of a semi-custom brand or brand nurture week. Based on the stage of her business and goals, she decided on the brand nurture week. Within five amazing days, I designed her logo suite, monogram, brand marks, hand-drawn textures, and stationery.
As a wedding and lifestyle photographer, Jessica’s ideal client are both couples and families. They are down to earth with fun personalities. These couple appreciates aren’t just looking for a photographer, but to form a lasting friendship.
Additionally, Jessica’s clients value the quality and effort that goes into a photography session. They are inspired by emotive imagery, candid moments, human connections, and intimate photos. Looking for a photographer who helps them feel comfortable during their session, they also have a specific vision for their session.
These couples and families are looking for an enjoyable experience and timeless, natural imagery. They want a photographer that’s professional, but not too serious. Also, they are looking for someone approachable and fun who guides them throughout their session to alleviate any insecurities. They care about capturing legacies and meaningful moments. When searching for a photographer, they prioritize someone who shares this value and provides imagery without overediting.
Warm, Creative Color Palette
This color palette option is warm, authentic, and passionate. Earthy green tones bring an abundant nostalgic feel to the brand. Warm neutrals balance the palette well and add depth and variety. Jessica’s clients would determine this direction as comforting and empowering.
This timeless, modern serif typeface has subtle details that infuse personality into the logo suite. Forming connections between the letterforms is representative of the relationships formed with her clients