Owner of Maggie Hughes Events, The Golden Collective Co. is a gifting company in the Golden Isles. This coastal-inspired brand is fun, relaxed, inviting, and fresh. Before we jump into the brand visuals, let’s take a closer look at how Golden Collective Co. was created.
Because Maggie is a wedding planner, she works closely with couples planning one of the most important weekends of their life. Being in a destination where many weddings and events take place, most guests travel from far distances to celebrate her clients. Her clients desired to express their gratitude for traveling with unique and local gifts. There wasn’t a one-stop shop for this, so an idea sparked and thus was Golden Collective Co.!
A closer look at the process
As a start-up, Brand Nurture Week was the perfect fit for Golden Collective Co. Within five fun, productive days I designed a brand identity inspired by the Golden Isles with fun, engaging elements. Day one, I established the strategy and creative direction for the project. Days two and three, I built out the entire logo suite including a primary logo and alternates. Additionally, I designed brand marks and a monogram. Day four, I continued to build out the brand with custom illustrations and a welcome page. On the final day, I prepared the brand style guide, exported final files, and designed social media launch graphics.
Coastal-Inspired Brand Design Elements
Color Palette
Inspired by coastal nature, this color palette balances warm and cool tones. Yellow is happy, optimistic, and friendly while blue is calm, trustworthy, and forward-thinking, pink is romantic and warm, and orange is creative and abundant. Overall, this color palette is creative, joyful, and approachable.
Logotype
A bold modern logotype is bold, fun, engaging, and memorable. There are small details throughout to add a refined touch. Using a clean monospace font for taglines and accents adds a unique flair while maintaining legibility.
Illustrations
Custom hand-drawn illustrations add a depth of personality and uniqueness to brand visuals. For The Golden Collective Co, I designed a full set of fun and coastal-inspired illustrations. From sunglasses to pickleball, an umbrella and sandals, these elements bring a liveliness and personality to this brand.
