Having a strong brand and website is essential for attracting high-end clients, especially as a wedding planner. I had the amazing opportunity to help Gigi C Weddings elevate her branding and website design with a complete rebrand and website transformation. Formerly known as Simplify Telluride, Gigi C Weddings rebranded to reflect a more personal and refined wedding planning experience. Here’s a closer look at how we brought her vision to life with strategic branding and website design for wedding planner Gigi C Weddings.
The story Behind Gigi C Weddings, Formerly Simplify Telluride
Led by Angela, Gigi C is a luxury wedding planning business based in Telluride, Colorado. But her journey into wedding planning wasn’t exactly traditional.
It all started with a successful charcuterie catering business that took off. Her eye for detail and admiration for weddings caught the eye of a wedding planner who invited her to assist in planning weddings. That first opportunity turned into years of hands-on experience, where Angela honed her craft alongside some incredible wedding industry professionals. Eventually, she worked under a high-end wedding planner who mentored her in luxury event production. Two years later, Angela took a bold step forward and purchased the business, Simplify Telluride.
Fast forward to today, Angela and her husband run and operate a full service wedding planning business, boutique event rentals business, and mobile bartending service. While the planning business has thrived, she knew it was time to adapt to create a brand and website that matched her expertise and formed a deeper connection within herself.
She chose Gigi C Weddings as a nod to her childhood nickname, adding a personal, warmth to her brand while maintaining a sophisticated edge. She desired a name that felt stylish, timeless, fresh, yet approachable, to reflect who she is and the amazing services she provides to couples in love.
Before
After
The Simplify Telluride brand and website had a minimal presence and lacked a personal touch. Without clear messaging, visitors found it hard to understand whether it was a wedding planning business, photography business, or something else entirely. Additionally, with little written content to support SEO, it wasn’t effectively reaching potential clients in search of luxury wedding planning in Telluride. The new brand and website clearly communicates that Gigi C Weddings is refined, professional and offers a high-end experience from the very first impression.
If your current brand and website feels out of touch or isnβt clearly communicating your expertise, it may be time for a refresh. Contact me today to chat!
The Branding Process: Creating a Luxury Brand Identity
Brand Values & Strategy
- Authenticity and Inclusivity – People feel connected to her authenticity and align with her fun-loving attitude and positive zeal.
- Client Centered Excellence – Angela is committed to putting the client experience at the heart of all she does. She delivers a seamless, stress-free planning processand go above and beyond to exceed expectations.
- Innovation and Creativity – She proudly designs fresh, unique, and trendsetting events tailored to each client’s personality. She’s a go getter and always aspires to push the envelope, trying new trends and go for all the big ideas her clients have.
- Luxury and Attention to Detail – Ensuring every detail, no matter how small, is thoughtfully considered and flawlessly executed to create a truly luxurious and unforgettable experience.
Color Palette and Visual Direction
This color palette exudes luxury and femininity with a touch of playful elegance. The primary colors consist of a deep black, a creamy ivory, and a crisp white, grounding the design in timeless sophistication. The secondary colors include shades of blush pinks and a soft cream, adding warmth and a romantic flair. Perfect for a brand that embodies classic refinement with a modern, chic edge, this palette is ideal for creating an aesthetic that feels upscale, approachable, and effortlessly stylish.
Logo Suite
This brand identity is classic with a modern, feminine, luxurious feel. The logo suite includes a modern, clean sans serif font paired with an elegant, legible script font. Accent text for taglines is a sans serif font that has a distinctive feminine flair. This style reflects confidence and professionalism while giving space for personality and sophistication.
The supporting typography for her website and social media is a combination of a classic serif and clean sans serif with a script accent to use sparingly. Titles and headings use the font Ethic Serif by Jen Wagner. This is a timeless serif typeface that has a refined and detailed component, especially with the italic font weight. If you love this font as much as I do, use the code ‘lovendear’ for 15% off. π
A Showit Website that Reflects a Luxury Wedding Experience
A successful website enforces your brand visuals to bring everything together and tell your story. With my signature Website in a Week, I customized the Tonic Site Shop’s French 75 template on the Showit platform. This design offers a soft, playful, feminine style while remaining professional and sophisticated.
Before we get into the design features, it’s important to note that starting with a template is not limiting. In fact, beginning with a strong design offers a leg up when creating a cohesive online presence. Strategic Showit templates offer an intentional framework to cultivate a unique and on-brand experience for current and potential clients. The Showit platform allows for endless customizations and possibilities without the use of custom coding.
The main goals and key features of this website includes:
- Sophisticated Design that mirrors Angela’s high-end wedding planning services.
- Strong SEO content and optimization which I will touch on below. Because that deserves its own section entirely π
- User-friendly navigation allows potential clients to easily explore her wedding planning offerings to decide if she’s a fit for their wedding.
- A seamless and memorable experience across both mobile and desktop devices is incredibly important. You never want to lose a potential client because they are frustrated with contacting you or finding more about your services.
- Engaging Copy and strong call to actions to encourage inquiries and bookings. You want to cater to your potential clients and guide them in taking the steps to get in touch with you.
The Importance of SEO Optimization
A beautiful site is great and all, but it’s only effective if potential clients can find you. That’s where SEO (Search Engine Optimization) comes in. By strategically incorporating keyword-rich copy, optimized page titles, and meta descriptions, Gigi C Weddings can rank higher in search results and attract more clients.
As part of my web design process, I conduct in-depth keyword research and use expertise I learned from a Showit SEO course to ensure every site I create is built for both beauty and performance. Ensuring your site has a good variety of font hierarchy and heading tags helps viewers digest your website easily, and alloes Google to index your site properly.
Because Angela is a location specific business, I did research in her area of Colorado to ensure we placed strong keywords, H1 tags, and Page Titles for each page. Some of the keywords and phrases I focused on for her site were premier wedding planner in Telluride, Colorado, Luxury Wedding Planning in Telluride, and Wedding Planning Services in Telluride, Colorado. Additionally, I helped optimize her images used throughout her site as well as set meta descriptions and order layers properly in the Showit platform.
The Impact: Launch Strategy Success
This was a big transition for Angela from changing her business name, to crafting a completely new brand from scratch, brand new domain name, and building a Showit Website. Which made the launch process just as important. Informing her audience is a key step in a sucessful launch. If they aren’t aware of a business name change or new website, there would be confusion and a potential loss of clients.
In order to nurture her audience, I crafted a 9-day launch strategy and plan for her Instagram. Since this is the platform she shows on most, it was important to begin there. From Instagram bio optimization to the daily planning including all caption and order of carousel posts, this launch was a huge success. She had positive feedback with increased interactions on her posts and continued growing following.
Please note, affiliate links are included in this post. Just meaning I earn a little on any purchases you make through the links provided π
